Building Tomorrow's Business Leaders

We believe financial literacy and strategic thinking shouldn't be reserved for corner offices. Since 2019, we've been making business education accessible to everyone.

Why We Started norithyqelos

Back in 2019, I was frustrated watching talented people struggle with basic business concepts that seemed obvious to those of us with formal training. The gap between what business schools teach and what working professionals actually need felt enormous.

So we started norithyqelos with a simple idea: make business strategy and financial planning as approachable as possible. No jargon-heavy textbooks or theoretical frameworks that don't work in the real world.

"Business education should prepare you for Monday morning, not just final exams."

What Drives Us Every Day

These aren't just words on our website. They're the decisions we make when nobody's watching.

Practical Over Perfect

We'd rather give you something you can use tomorrow than a perfect theory you'll never implement.

Example: Our budgeting workshops use real bank statements, not textbook scenarios.

Questions Welcome

The best learning happens when people feel safe asking "stupid" questions. We've built our entire approach around this.

Example: Our Q&A sessions regularly run 30 minutes over because we never rush discussions.

Real World First

Every concept we teach gets tested by our participants in their actual jobs and businesses.

Example: Case studies come from local Edinburgh businesses facing current market challenges.

Ezekiel Thornfield

Founder & Strategy Director

How We Actually Work

Most education companies talk about "learner-centered" approaches. Here's what that actually looks like for us: we redesign courses based on participant feedback, even mid-session. If something isn't clicking, we pivot.

I started norithyqelos after spending years in corporate training where the curriculum was set in stone. Watching bright people struggle with rigid programs convinced me there had to be a better way.

"Our October 2024 cohort completely changed how we teach cash flow analysis. They showed us that visual learners needed more than spreadsheets and formulas."

We're based in Edinburgh because Scotland has this incredible tradition of accessible education. Plus, working with local businesses gives us immediate feedback on what's actually happening in today's market. When you see the same challenges coming up across different industries, you know you're onto something valuable.